LeBron James and Nike Team Up for Harlem Style Awards, Europe Is Exhausted by Influencers

by Aria Darcella

Read today’s dose of chic intel right here…

LeBron James and Nike Are Teaming Up For Harlem Fashion (WWD)
LeBron James will be pulling double duty at Harlem’s Fashion Row’s Style Awards on September 4, acting as both a co-presenter and an honoree at the event, which is being sponsored by Nike. Other honorees include Dapper Dan, Bethann Hardison, and Jason Rembert.

A post shared by nike (@nike) on

European Consumers Are Tired of Influencer Marketing (The Fashion Law)
Europeans (well, the British, French, and Germans at least) are over influncer marketing campaigns, according to a new study. Those surveyed complained that the content was repetitive, low quality, and felt inauthentic — the exact opposite of what an influencer is supposed to be.

Charlotte Tilbury Is Coming to Sephora (The Cut)
Makeup fans rejoice — Charlotte Tilbury Beauty is finally coming to Sephora. Previously the line could only be found at high-end department stores like Bergdorf Goodman, so this is a big win for the mainstream makeup aficionado. Tilbury has been teasing the news all week on Instagram, so at the very least, she’s excited about the new venture.

VFiles to Launch New Brand With Hood By Air Alum at the Helm (Business of Fashion)
VFiles has long been a champion of emerging talent, but now the social media platform/retailer/creative mentoring hub is taking advantage of its loyal fan base, and will be launching its own fashion line. Titled VFiles Yellow Label, the collection will be designed by former Hood By Air fashion director Paul Cupo, and it will debut during VFiles’ annual Fashion Week emerging talent showcase. Speaking of which, the young designers participating in the show have also been announced. They include Sensen Lii’s brand Windowsen, Elena Velez, Shuting Qiu, and Wei Wang and Tim Shi’s brand Marrknull.

From left: Paul Cupo (Patrick McMullan)

Rag & Bone Names New CEO (Business of Fashion)
Marcus Wainwright, the founder of Rag & Bone, is stepping down from his position as CEO of the company. He will continue to oversee the creative side of the brand, but as of September 10 Stefanie Strack (formerly of Nike) will take the top executive spot. “Stefanie brings us a wealth of experience in key strategic areas and personifies the Rag & Bone woman,” Wainwright said. “Her coming on board allows me to focus on what I love, which is designing great product and continuing to build the Rag & Bone brand.”

Stefanie Strack (Courtesy)

The V&A Is Collaborating on a Lingerie Line (Harper’s Bazaar UK)
Famed London fashion and art institution The Victoria & Albert Museum has announced an unusual partner — the lingerie label Coco de Mer. “We share a passion for high quality, exquisite design and felt that we could develop a lingerie collection that would embody luxury, opulence and glamour,” said Lauren Sizeland, the V&A’s director of business development and licensing. No word yet on whether or not the pieces will appear in the gift shop.

(Coco de Mer x V&A, Rankin)

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