Kim Kardashian West is continuing her tech ventures by becoming an advisor for ScreenShop, the first mobile app to seamlessly convert any screenshot on your phone into a digital fashion store. For those who love to scroll on Instagram to see what stars like Kim are wearing, the app will pull up pieces in a range of prices that look like the items in your screenshot so you can buy your very own look. “It’s not a secret that I love social media and the notion of being able to shop from my feed is something I could only dream about”, says Kim Kardashian West, who has advised on the app since its early stages, in a statement. “I’ve been working with the ScreenShop team to help define the concept and shape the user experience for over a year now. I am truly excited to bring it to market.”
“ScreenShop is our way of helping consumers actualize the fashion inspiration on their social media feeds, providing them with an easy way to immediately shop the styles they see and love,” says Molly Hurwitz, ScreenShop co-creator and co-founder. “I am all too familiar with the constant frustration of seeing styles flood my social media feed and never being able to find similar products that fit my lifestyle. ScreenShop provides the solution.” In addition to Hurwitz, ScreenShop was co-created by Mark Fishman, Ari Bregin, Meir Hurwitz and leading Israeli technologist, Jonathan Caras. The ScreenShop app is free to download for IOS in the App Store and to sign up for the Android beta.
