Kiehl’s Gets Super Spacey

by Dena Silver

Leave it to Kiehl’s to roll out their latest product line by sending it to space. Literally. They even shot a little Wes Anderson-like vid, with help from Night Agency, showing their men’s Oil Eliminator 24 Hour Anti-Shine Moisturizer taking a ride into the ozone. But wait, what’s up with all this intergalactic talk? The products have been designed with space-age technology, including their secret ingredient: Aerolite, a super light material that was used for insulation on the Mars Rover. Part of a three-set range, this oil-fighting product is right in time to combat the inevitable summer sheen that comes with high temps. Plus, if you snap a photo of yourself in mid-air and add the hashtag #SpaceFace, you can enter to have your face sent into space. As in, Kiehl’s will create a 3-D astronaut figurine with your face, attach it to a space shuttle, and send it into the stratosphere. Of course the winners will be given their custom figurines once they return to earth. Spacey, right?

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