Karl Lagerfeld’s namesake contemporary label — Karl Lagerfeld Paris — is partnering with Girls Inc. of New York City to dress underprivileged high school seniors for their prom night.
Starting today through April 30, for every dress purchased on KarlLagerfeldParis.com, the brand will donate a dress to Girls Inc. The inventory will be available to high school senior girls from more than 10 New York City schools, who can select their complimentary prom dress either on the Girls Inc. website or at the charity’s Prom pop-up shop on April 27.
The partnership makes total sense. Karl Lagerfeld’s eponymous label has been a huge hit since it launched in department stores in 2011. Department stores are still the places where many, if not most, high school seniors tend to go for prom dresses, and with $95 to $450 price points, the “masstige” label is right in that high-school-splurge sweet spot.
Girls Inc. is a nonprofit for female advocacy that equips girls with the skills to navigate gender, economic, and social barriers to grow up healthy, educated, and independent. It’s a sentiment shared by Lagerfeld, who once told ELLE magazine “I like girls to be wild but at the same time beautifully brought up.” When asked in that same interview who his designs are for, Lagerfeld said: “Whoever wants them, you know. It’s very pretentious to say this is for them and not others.”
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