Joe Fresh’s Major Expansion Plans In Mexico And Central America

by Alexandra Ilyashov

Where will Joe Fresh open up shop next? Expect up to 84 locations to debut in Mexico, Costa Rica, Guatemala, Honduras, El Salvador, and Nicaragua over the next five years, according to WWDThe Canadian retailer’s affordable, chic basics will be on offer in these Central American countries plus Mexico via a mix of shops-in-shop as well as standalone outposts. Last year, the company set its sights on a slew of markets throughout Europe, the Middle East, North Africa, as well as South Korea, thanks to a trio of different partnerships. Eight new locations globally have thus far resulted in the aforementioned regions.

As for the expansion plans for Central America, a partnership with Euromoda is slated to create three or more standalone stores next year, and 17 in total in the next five years. A stronger push is in the works for Mexico: The retailer has paired up with department store chain Palacio de Hierro, in hopes of opening five or more standalone outposts plus nine shops-in-shop next year. By 2021, the goal is to have 25 standalone Joe Fresh locations and 42 shops-in-shop throughout Mexico. Seems like creative director Joe Mimran and president Mario Grauso are keeping quite busy these days…

Stateside and on its Canadian home turf, the brand has plenty of freestanding stores, and can also be found in J.C. Penney locations as well as at parent company, Loblaw, a grocery chain that has myriad outposts up North. Last eve, the brand’s midtown location in NYC hosted a bash to support Free Arts NYC, bringing out the likes of Carlyne Cerf de Dudzeele, Hamish Bowles, Athena Calderone, Cory Bond, and more.

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