Walters Faith Jewelry Celebrates Women of All Ages in New Campaign

by Paige Reddinger

Fine jewelry brand Walters Faith, founded by designer Mollie Good and Stephanie Abramow in 2014, has launched a new campaign titled “I Am” to celebrate women of all ages. The campaign stars beauty entrepreneur Olivia Chantecaille, fashion industry executive and consultant Susan Sokol, Harper’s Bazaar’s senior accessories editor Amanda Weiner Alagem, special events director Suzanne Leeds, and model and DJ Pamela Katz. All women range in age from 20 to 60. “We knew that we wanted to choose women who were clients, friends, and represented the DNA of our brand identity,” said Good and Abramow. ” We saw through the first year of selling that women of all ages gravitated towards our collection and we felt it would be amazing to bring this to life to show that Walters Faith resonated with women at any age.”

Good is a veteran of luxury jewelry brands like Fred Leighton, Kwiat, and Ivanka Trump, while Abramow previously worked for Bvlgari and Ivanka Trump. After working for Ivanka Trump, the duo reconnected years later to form Walters Faith. The campaign highlights the brand’s signature work in rose gold, sterling silver, and diamonds. Below, in Good and Abramow’s own descriptions, are how each woman chosen for the campaign represents the essence of their brand.

Pamela Katz (20s) – exudes cool confidence
Amanda Weiner Alagem (30s) – bold and distinctive style
Olivia Chantecaille (40s) – timeless elegance
Suzanne Leeds (50s) – contemporary and sophisticated
Susan Sokol (60s) – effortlessly modern
Walters Faith just launched at Material Good in NYC and is also sold at Vintage Malibu in California, London Jewelers in the Hamptons and Manhasset, and Swoonery online. 

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