While Iris Apfel is candid about her lack of technology skills, that hasn’t stopped her from tapping into how many of us express our feeling these days. The fashion icon, 94, has launched her own emoji keyboard featuring 42 emojis, stickers, and GIFs that feature Apfel, her signature sayings, and items from the Iris Meets I.N.C collection, to correspond with the line’s Fall campaign, which was also released today. “I’m a little old for emojis, and I didn’t know what they were,” said Apfel. “But everyone seems to like them, and I want everyone to have a good time. If my face makes people happy, I’m all for it.” You can also expect the incorporation of lifestyle categories—like beauty and food—as well as an assortment of birthday-themed graphics in celebration of Apfel’s 95th birthday on August 29.
“This is Macy’s first foray into emojis, and Iris Apfel’s campaign for I.N.C. was the perfect occasion to try something we’ve never done before,” said Nancy Slavin, senior vice president of marketing for Macy’s Merchandising Group. “Iris has collaborated with other fashion brands in recent years, so we wanted to take a fresh approach. She’s an icon whose appeal spans multiple generations, and we see these emojis as a fun way to amplify the campaign through mobile first. Her fans are going to go crazy!”
We already are!