This Australian Beauty Brand Makes Makeup That’s Actually Good for Your Skin

Presented by T1

Skin care has come a long way in the past decade, with more and more people taking pride in discovering a routine that works best for their complexions. At the same time, thanks to Instagram, beauty fans are more adept than ever when it comes to applying makeup like the pros. But can our passion for makeup and our dedication to skin care coexist? Inika Organic more than thinks so — the beauty brand has actually found a way to make makeup that works with your skincare routine, not against it.

The Australian brand was founded in 2006 as a way to bring the growing consumer trend of choosing natural alternatives into the world of makeup. Inika Organic is 100% vegan and cruelty free. It has since gone on to win numerous awards for its products, as well as be used during New York Fashion Week for runway looks. They’ve taken big strides in being ethical, while still using ingredients that do wonders for one’s skin.

For example, their BB Cream contains prickly pear oil, which not only moisturizes, but also deeply penetrates to tighten pores. It also helps keep the collagen layer moist through the use of essential fatty acids. Meanwhile, its liquid foundation features hyaluronic acid, which can hold up to 1000 times its weight in water. This diminishes the appearance of fine lines and wrinkles, while increasing elasticity and hydration. But even with all that moisture, the foundation doesn’t have an oily residue, so it won’t clog pores.

Even its lipsticks provide nourishment. Using a blend of shea butter, avocado, and jojoba seed oils, the shades— which happen to be the first the world’s first certified organic vegan range of lipsticks — moisturize while still providing chic options for your ever-changing look. Taking care of yourself and looking cute? Yes, please!

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