Today marks National Underwear Day. Pardon? Intimate apparel retailer Freshpair dubbed August 5th a national holiday in 2003, and in the past decade has hosted model events, giveaways, pop-up shops, and a Times Square runway show in support. While some prefer to celebrate by waltzing around town Risky Business-style, we’re choosing a more low-key approach. In honor of the cheeky holiday, here is a list of our top “unmentionables” in no particular order.
Known for: Washboard abs and of-the-moment celebs at the center of their campaigns: Mark Wahlberg, Antonio Sabato Jr., Justin Bieber, etc.
Who we’d like to see wearing them: Are repeats allowed?
Known for: Most recently, Calvin Harris’ jaw-dropping campaign
Who we’d rather see wearing them: We’re perfectly OK with Calvin Harris.
Known for: Luxury lingerie with steep price tags
Who we’d like to see wearing it: UFC champ Ronda Rousey—she was just named female athlete of the year at the ESPYs, and what’s hotter than winning?
Known for: Comfort and top-shelf fabrics
Who we’d like to see wearing it: Walter Savage
Known for: Classic lingerie worn by icons from Naomi Campbell to Victoria Beckham to Beyoncé
Who we’d like to see wearing it: Caitlyn Jenner. She already wow’d us wearing Agent Provocateur on the July cover of Vanity Fair.
Known for: All-American styles
Who we’re most likely to see wearing it: All of Fire Island
Known for: Being one of the top mod’s newest endeavors
Who we’d like to see wearing it: Why, Heidi Klum, of course!
Known for: Using innovative new materials—like recycled metal hardware and organic cotton gussets
Who we’d like to see wearing it: Rihanna
Known for: Ultimate comfort (WSJ described it as “lace butter” in 2004) and its fun history: The line’s first items were made from embroidered handkerchiefs in the ’70s, inspiring the brand name
Who we want to see wearing it: Handkerchiefs … How about Times Square’s Naked Cowgirl?
Known for: The burlesque star behind the Bare Necessities lingerie line
Who we want to see wearing it: RuPaul. Why? Why not?
Known for: The Confort theme, including attention to detail and using raw materials
Who we want to see wearing it: Condé Nast Traveler Publisher Bill Wackermann
Known for: Comfort, and perhaps being the favorite of the tighty whities among dads worldwide.
Who we want to see wearing it: We’ll let the dads keep this one.