If Alex Wang Did A Lululemon Capsule Collection…

by The Daily Front Row

…The results would look a bit like the Spring ’14 Head Black By Bumsuk show that was trotted out today at Seoul Fashion Week. Like Wang, Head’s creative director, Bumsuk Choi, opted for sexily severe mods, distinctive sportif detailing, a sense of street cred, and odd facial ornamentation (those foiled brows are reminiscent of Wang’s blacklight hair-part strips circa Spring ’13). But it’s not just a frivolous nod to athletics; Head was founded in 1950 for endurance in sweaty situations. Hence the high performance aspect to the mash-up of reflective fabrics, wool, cotton, and poly nylon, but with enough body-con leggings and fluoro sports bras to feel Lululemon-esque. As for the collection’s theme? Try to make sense of this one: “Scandinavia Furniture & Architecture.” And the spate of coed looks even have their own motto: “We Run The Night!!!” (Those extraneous exclamation points are verbatim from the show notes, in case you were wondering.) It made us want to hit the elliptical ASAP…or, at least, look like that’s the destination. Expect a full weekend report on fashion’s Seoul situation come Monday! 

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