Linda Wells’ latest venture since leaving Condé Nast (where she was founding editor of Allure) has launched today. Enter Hearst Magazines’s first cross-brand beauty feature—a 16-page section called “Pots of Gold” that focuses on luxe beauty and Wells’ personal product recommendations. Portraits of mod Ondria Hardin centered around red and gold makeup is also in the insert, along with an essay penned by Wells on what constitutes luxury in beauty today. “This project represents everything I love about beauty and media,” Wells said in a release. “I was able to report trends, test products, conceive the visuals, and sink my teeth into writing. It also allowed me to indulge my appetite for luxury products, which have never been so elaborate or so flat-out luxurious as they are today.”
The feature, which was photographed by Carter Smith and styled by Paul Cavaco (two creatives who have a long history of working with Wells), will run in 1 million select subscriber copies of the September issues of Harper’s Bazaar, Marie Claire, Elle, and Town & Country. Others involved in the shoot include Hung Vanngo on makeup and Sheril Bailey on nails, and Estée Lauder Companies acted as the sole advertising partner for the editorial section, including Estée Lauder, Clinique, and La Mer.
“We like to partner with truly creative editorial authorities who we can work with across brands or countries to create something really special,” said Michael Clinton, Hearst Magazines president of marketing and publishing director. “Linda is incredibly talented, respected and beloved, and her Report is going to dazzle our readers visually while giving them plenty of information on the best luxury beauty products around.”