Gucci to Launch an Online Only ‘Gucci Garden’ Collection

by Paige Reddinger

Gucci has announced the launch of a new collection called “Gucci Garden” that will be dedicated to the house’s now established flora and fauna motifs. A new print in the same vein has been created by Alessandro Michele and will be offered on the brand’s equally now iconic silhouettes, like a long-sleeve shirt with scarf, a pleated ankle-length dress, long and short pleated skirts, and ’70s-style shorts in silk crêpe de chine. Plus, the bomber trend carries on, but in this collection the bomber comes reversible in silk twill, knitted lures and special knitwear details. The collection also includes a reversible wool-cashmere cardigan, a neoprene sweatshirt, a cotton t-shirt, and denim flares with patches and embroidery. And of course, the new online exclusive print will be featured on three sizes of the ever covetable Dionysus bag as well as a zip-around wallet, a silk twill foulard, a low-top sneaker and a mule with the House horsebit detail.

Michele has been tending this garden since he began his high-profile role at the house where he had toiled behind the scenes for over a decade, when he launched his first collection for the Italian fashion house last year. The new print features butterflies, ladybirds, red and blue birds, bumblebees, beetles, a kingsnake, carnations, roses, and three-dimensional stars all inspired by antique oil paintings.

For those who have been purchasing Gucci since Michele took over the reins, you know it sells out fast. Expect this collection, which launches on July 5th to be no different. The pieces will come wrapped in specially designed packaging and will be available for a limited time only in countries with Gucci e-comm access including the USA, Canada, Continental Europe, UAE, Japan Korea and Australia.



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