Read today’s dose of chic intel right here…
Gucci Cruises to America (British Vogue)
Another day, another Cruise 2021 show location announcement. Gucci has revealed it will present its collection in the U.S. on May 21. However a specific location in the city has yet to be announced. The Resort 2021 season appears to be more scattered than ever, with Chanel showing in Capri, Prada showing in Japan, and Max Mara showing in Russia. Dior and Louis Vuitton — which also usually present abroad — have yet to announce their locations.
Supreme Is the Most-Searched for Fakes (WWD)
According to marketing firm SEMrush, Supreme leads search results for “fakes” both in the U.S. and globally. A spokesperson for the firm tells WWD that the data makes it clear “there’s a heavy interest for the cheaper alternative.” Rounding out the top-five searched brands for fakes in the U.S. were Ray Ban, Vans, Oakley, and Patek Philippe.
Telfar to Present at Pitti Uomo (Dazed)
Telfar Clemens will make his Pitti Uomo debut in January 2020. The designer is the latest guest in the Florentine trade show’s special project series. “We are honored to be invited to show, where the deep sense of history and continuity sets the scene perfectly for something entirely new,” he said in a statement.
Is Renting Clothing as Sustainable as Advertised? (Elle)
Clothing rental services are touted as a more ethical way to consume fashion. And while it certainly has its benefits — allowing consumers to constantly update their looks without tossing out old wares — it is worth questioning exactly how sustainable the industry really is. A new investigation by Elle looks at the effects packaging, shipping, and dry cleaning clothing rentals have on the environment. That said, experts still believe rentals are far more eco-friendly than fast fashion.