Glamour and SELF Launch Condé Nast Aurora

by The Daily Front Row

Aurora

Today, Glamour and SELF launched a new media/sales network, Condé Nast Aurora, with the goal of helping women achieve happy, healthy lives, reaching a network of 14 million. “Condé Nast Aurora is organized around a distinct mindset and provides our partners with the unique opportunity to connect with millions of inspired women through the language of endless possibilities,” said Connie Anne Phillips, Glamour publisher and chief revenue officer, who added the same title at SELF in November, replacing Mary Murcko when the magazines’ sales teams combined. “We know that across all sectors, using this contemporary approach to connect with an engaged female audience at scale is one of the most effective ways that marketers can position their brands.” Aurora targets a variety of companies, including beauty, wellness, fashion, health, and technology, and places a heavy focus on digital and social for targeted and branded content.

This launch follows a series of reorganizational moves and business endeavors at Condé Nast, including the creation of the Food Innovation Group in October (a combo of Bon Appétit, Epicurious, and The Shopper’s Network), the Teen Vogue sales team folding into Vogue‘s, and the soon-to-be-announced new sales team at Condé Nast Traveler.

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