Following in the footsteps of fellow supermodel Kate Moss, Brazilian beauty Gisele Bündchen has been tapped as the next iconic face of Stuart Weitzman’s Fall 2014 campaign. Like Moss, Bündchen was shot in black-and-white by famed photographer Mario Testino for Stuart Weitzman. Moss was shot wearing the brand’s thigh-high boots, a black blazer, black underwear, a hat and nothing else, while Bündchen was shot in a pair of skin tight white pants with a pair of stiletto black booties and absolutely nothing on top. Ahem…it’s about the shoes after all!
The campaign will spotlight Weitzman’s trademark boots, knee-high boots, combat boots, and the pointy-toe booties worn in the above image by Bündchen. The ads will launch internationally in the U.S., Italy, France, England, Dubai, Germany, Spain, and Asia. Who better to be the face of such a broad-reaching campaign than one of the most internationally recognizable faces in the biz? Check out behind-the-scenes videos of Bündchen modeling for Stuart Weitzman and additional content on StuartWeitzman.com. We caught up with Stuart Weitzman’s chief marketing officer Susan Duffy to find out the concept behind their campaign style and what it’s like working with the Gisele Bündchen.
Gisele has such a positive vibe. She is healthy, gorgeous, and women (and men!) love her. Women connect to her. She has a husband, children, and is a business woman. And of course, she has the most amazing legs that are perfect for showing off Stuart’s styles.
Why do you think your campaign girls like Kate Moss and Gisele Bündchen continue to have such staying power?
Kate and Gisele combine beauty and brains. They are true professionals and know how to constantly evolve their own brands. They are fashion icons; women want to walk in their shoes.
What kind of marketing power does a top model like Gisele have, both here and internationally?
Anyone that is known by one name has marketing power! But I’ll let you know specifically once the ads break in September books.
You are a big brand and she’s a big model, but what does it take to book talent like Gisele?
When you work with top talent it’s all about the team that you bring to the table, and I have a great team. Most of them have worked with Gisele before, so it’s very much “friends and family” on set. When the photographer, model, stylist, art director, makeup artist, and hair stylist are all in sync, magic happens. Mario and Gisele are very good friends, so there is also trust. You know you’re going to get a great picture.
Where did you shoot?
We shot in NYC on April 30th. Both Mario and Gisele were going to be in town for the Met Ball so it was a perfect scheduling solution. Gisele arrived on set a half hour early ready to work on the 10th rainiest day in NYC’s history, undaunted.
Mario Testino also shot your campaign last season. How long have you been working with him?
Mario has been working with our brand since 2012 and this is his sixth campaign for us. What he was able to do at the onset was to help us launch a global branding campaign with a visual vocabulary that was immediately recognizable.
Has the brand worked with Gisele before? If so, when?
This was the first time working with Gisele, but it certainly won’t be the last. She has embraced the brand, loves the boots, and has already reached into her closet to wear our latest thigh-high style (the lowland) for a day in the park with her family.
You decided to do black and white images again, similar to the Kate Moss campaign. Why?
Mario does amazing portraits in black-and-white and this is now a Stuart Weitzman signature. There is an elegant simplicity to the ads. We have amazing portraits of beautiful women and their shoes, and these portraits drive sales.
Why use top models instead of going the celebrity route?
Stuart has such an incredible celebrity fan base that it would be difficult to select just one for the campaign and play favorites. He loves them all!
How far in advance do you have to book a top model like Gisele?
As soon as one shoot wraps, we’re thinking about the next.