Gisele Bündchen Stars in Loewe Fall/Winter ’17 Campaign

Before Loewe stages its ready-to-wear show in Paris on March 3, creative director Jonathan Anderson has released the Fall/Winter 2017 campaign images in advance, starring Gisele Bündchen. Like before, the images, all shot by Steven Meisel, represent past, present, and future. The first image shows Gisele wearing a look from the collection in front of a black “cloud” made of 9,000 silk ribbons; the second shows the iconic Puzzle bag featuring a cloud print; and the third, from a series of artwork by Meisel called “Compositions,” is a surrealist creation showing a group of collected objects floating on a transparent table. Beginning today, 3,000 fly-posters of Gisele wearing the oversized floppy Toast hat will be posted all around Paris, a first for the brand.