- First a boot, now a mule! Stuart Weitzman has unveiled its second collaboration with supermodel (and brand face) Gigi Hadid: two styles of pointed-toe mules (Eyelove and Eyelovemore) that are a continuation of creative director Giovanni Morelli‘s first project for the brand upon starting his new role. “I’ve really been into slides lately and wanted a pair that can take me into fall…no more cold toes!” said Hadid in a statement. Many of the mules feature an evil eye. “It’s emotionally comforting and beautiful and captivating to look at,” said Hadid. “The bright colors are fun and remind me why we designed these shoes — they represent our commitment to build three additional schools with Pencils of Promise. Look Good, Do Good.”
The Eyelove ($498) comes in ballet suede and deep indigo suede, with one evil eye on the right foot of each shoe. The Eyelovemore ($598) is available in frosted sueded with a bold multi-eye pattern featured on both shoes. Each pair comes in a signature Gigi Hadid box with a matching dust bag, and the mules are available exclusively at Stuart Weitzman retail locations and global websites as well as Moda Operandi and Lane Crawford. Stuart Weitzman’s Soho boutique will also transform into a Gigi Mule Pop-Up Shop for limited time starting November 15.
Stuart Weitzman has a released a short filming starring Hadid, who’s the FW17 face of the brand, to kick off the Gigi Mule’s global retail debut on www.stuartweitzman.com. The film was directed by Cameron Duddy, a music video director who has worked with Bruno Mars and Jennifer Lopez, and bassist of country trio Midland. Check it out!
