Allow us to have a Mommy blog moment: Gents, or the official hat brand of every cool guy we know, is moving into the children’s market. Gents Kids launches on May 20 with three styles based on best-sellers: the Jersey Knit, the Sailor, and the Lone Star caps. “There’s a void in the kids market for clean classic hats, just like there was in the men’s department when we started Gents,” Trey Alligood, Gents president, told us. “We also had a high demand in the marketplace for Gents product in kid’s sizes. Gents Kids is an organic step toward the evolution of the brand and the first in the expansion to further categories.” Each of the three styles retail for $29 , and they’ll be available exclusively at select Bloomingdale’s, Bloomingdales.com, and gentsco.com.
Photography: Brent Weber