Gap To Launch Its Final Limited-Edition Collab With Visionaire

by Paige Reddinger
Gap x Visionaire

Mark your calendars! Gap is presenting its final, limited-edition collaboration with Visionaire on October 15th through October 18th at the Frieze Art Fair in London. The collection of 15 T-shirts and sweatshirts, capped at just 500 pieces, will debut in a lounge at Frieze created by Gap and will also showcase 30 of their previously released T-shirts. The shirts will be revealed behind doors for an interactive experience with guests. Each T-shirt and sweatshirt includes screen printed artwork from past issues of Visionaire. So, whose art will you be wearing this Fall? The artists for the collab include Alicja Kwade, Anna Blessmann & Peter Saville, Cai-Guo Qiang, Catherine Chalmers, Christopher Bucklow, David Armstrong, Diana Vreeland, Glenn Brown, Greg Foley, Marco Brambilla, Massimo Vitali, Pierre & Gilles, Ruben Toledo, Sharon Ellis, and Steven Klein.

“I am super excited to introduce the fourth and final installment of the Gap X Visoniare artist T-shirt Collection, ART, at one of the most esteemed art fairs, Frieze London,” said Gap creative director and EVP of design Rebekka Bay in a press statement. “As a brand, we have a long history of supporting the arts and wanted to create a truly unique experience, bringing contemporary art to everyone.  The Gap Lounge at Frieze allows visitors the opportunity to interact with the space and view the 2014 collection in its entirety.” The collaboration celebrates Gap’s 45th anniversary.

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