From Selfies to Styling: How Facetune Became the Go-to App for Personal Beauty Branding

by Tom White

When it comes to beauty in the age of social media, just about everyone needs to have their own personal brand. A distinct, eye-catching look makes all the difference in capturing others’ attention as they’re scrolling through their social media feeds.

But with so many fashion trends that come and go, along with countless other influencers and friends posting their own content, how do you get your own personal brand to stand out and make an impression?

This is where Facetune comes in. With a wide variety of AI-powered tools created by Lightricks, Facetune has remained the go-to app for personal beauty branding by letting users do everything from touching up their latest selfie to finding a bold new look.

Here’s a closer look at how this app continues to take the world of personal beauty by storm:

Perfecting What’s Already There
With 92 million selfies taken every day, it’s pretty obvious that not all selfies are created equal. But if you’re trying to build your own personal beauty brand, you’ll need to look your best in every picture you take.

The problem? Even when your outfit and makeup are perfect, your phone camera isn’t always going to cooperate. Today’s cameras are so powerful that they can pick up blemishes and imperfections that our eyes can’t. Things like shiny spots or dry skin can suddenly look very obvious on camera, even if you’d never notice it in real life.

Fortunately, Facetune helps you present your best authentic self with a variety of subtle editing features that quickly get rid of these and other concerns without making you look unnatural. For example, the Skin Tone Editor can help restore warmth to your skin when the picture looks washed out, while a touch of the Eye Brightening tool can help you look more awake and alert.

Facetune can help you perfect the rest of your selfie as well. After all, the background is often a big part of why you’re taking a selfie in the first place. Facetune’s selective adjustment tool lets you quickly apply filters or adjust brightness so you can perfect the look of outdoor selfie shots, and the Vanish tool lets you select objects or people in the background to remove altogether, with the AI engine filling in around what’s vanished.

If the current background just isn’t working at all for you, you can take things a step further by ditching the old setting completely. The AI Background Generator lets you change your photo background to a setting that matches your personal brand and puts you in the best light (literally and figuratively)!

An Easier Way to Experiment With Style
While Facetune’s easy to use setup makes it a great fit for everyday posting on Instagram, it also offers a bunch of fun features that you can use to experiment with new styles — or shake up your selfies even more. With Facetune, you don’t need to get a drastic makeover or hit up Paris Fashion Week. You can experiment with your look right in the app itself.

Considering a new hairstyle? You can try your new look in the Facetune app. You can test out different bob lengths and styles, check how well mid-length layers would frame your face or even go for a pixie cut! Besides letting you experiment with different hairstyles, a few taps in the app also let you try out different hair colors. It’s a great way to test a look without the commitment.

The Facetune app also lets you mix up your outfits with its AI clothes changer. By uploading a full-body picture of yourself, the app can then use body shape recognition and natural fabric draping to let you swap out your outfit in any photo. Whether you just want to see how you’d look in a maxi dress or you want to change your outfit to something you’re imagining and have never seen in real life, the tool lets you drop in any look.

These features are especially helpful for building your personal beauty branding, because it lets you provide an interesting flow of pictures without needing to splurge on a massive wardrobe. By helping you mix things up, you can keep your followers engaged and keep growing your account.

Facetune also has a color analysis tool that helps you find your most and least flattering colors. By analyzing your skin’s undertone, natural contrast level and coloring depth, you’ll get personalized color recommendations for your clothes and makeup so your style choices always present you in the most flattering way possible.

An App for Today’s Personal Beauty Influencers
With the right tools, you can ensure that your next photo really catches your audience’s attention — and Facetune can help you do exactly that. Whether you’re putting the finishing touches on your selfie while still keeping an authentic look, or getting inspiration for your next wardrobe upgrade or hairstyle change, this app is sure to help you look your very best!

Presented by: APG

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