Minimalists, look away now. Bold and bright Brazil-based label FARM Rio is for those who aren’t afraid to stand out. Since opening up a Soho flagship last year (if you haven’t visited the retail haven with its beachy sand and trees, you must!) it’s becoming increasingly common to do a double take at someone on the street in the brand’s fun and punchy-hued puffers, floaty printed maxi skirts, and ruffled dresses.
For Fall, the brand went gung-ho with patterned and striped sweaters and cardigans, frocks and blouses with ditsy prints and bell sleeves, and mini dresses with whimsical detailing. All are just begging to be paired, irreverently, with beaded sneakers or embroidered mules and perhaps a coverup in a juxtaposing print—or indeed, tone things down with a block color turtleneck or ribbed bodysuit underneath.
With the tagline “guided by nature”, FARM Rio is making it easier than ever to shop knowing your purchase will have a positive impact. The brand has expanded its tree-planting initiative and will now be planting 1,000 trees per day. In addition to the 44,455 already donated to One Tree Planted, some 140,000 additional trees will be planted in the Amazon and the Atlantic Forest by the end of the year. A win win!
Check out the mood-enhancing Fall 2020 collection below:
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