Holiday campaigns are in full swing, but Rebecca Minkoff is offering up something special this year. In a collaboration with blogger Arielle Vandenberg, who made her mark with a popular Vine–2.1 million followers and counting—the RTW brand released a video campaign that focuses on how the millennial plans to celebrate her first holiday season away from home as an adult with her friends. From decorating her first tree (with Minkoff accessories, of course) to attempting to host her first Friendsgiving to buying gifts for friends (Minkoff makes a cameo) to setting extremely high New Year’s goals (New Year’s Eve outfit made complete with the Leo Clutch), the campaign should strike a chord with Minkoff’s many millennial fans.
See Arielle in action in the video below, and shop the video HERE.
