Exclusive: A Duo Of Hires At Brides

by Alexandra Ilyashov
There are two additions to the Brides family: The glossy tapped Alyssa Hertzig as beauty director and Shane Clark as senior fashion and accessories editor. Most recently, Hertzig was a contributing editor at Allure for the past year and a half; from 2008 to 2011, Hertzig was contributing executive beauty editor at the title.  Hertzig’s former stints include beauty director at Shape, beauty editor at Good Housekeeping, and associate beauty editor at Lucky. The Indiana University alum got her master’s at Northwestern University’s Medill School of Journalism, and begin her career in 2003 as an assistant beauty editor at Harper’s Bazaar. Prior to joining Brides, Clark  was a freelance market editor at InStyle, Lucky, Glamour, and Shape.
“We are thrilled to have Alyssa and Shane join the Brides editorial staff,” editor-in-chief Keija Minor told The Daily. “Alyssa’s strong reputation in the beauty industry and significant social-media and digital presence, along with Shane’s well-rounded fashion and jewelry experience and unique perspective on the bridal market, make them valuable additions to our team.”


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