Actor Colton Haynes and Trey Alligood just announced the launch of HI8US, a new men’s brand to launch in Fall 2017. Alligood has spent the past three years as president and creative director at Gents where he expanded the brand from 10 stores to over 300, including Ron Herman, Saks Fifth Avenue, Hudson Bay, Bloomingdales, Nordstrom, and Revolve Clothing. He headed collaborations with Pepsi and Ford as well as two New York: Men’s presentations with Cadillac. (Gents has been acquired by Ridge Capital Partners, with Wendell Brown coming on board as creative director.) Haynes is best known for his roles on Arrow, MTV’s Teen Wolf, and currently Fox’s Scream Queens. He has a whopping 5.4 million followers on Instagram and 3.4 million fans on Facebook. He’s also become a regular face at New York Fashion Week over the years, sitting front row at shows such as Billy Reid, Richard Chai, and Diane von Furstenberg. HI8US will be made in the USA and buyers will get a first look at the collection in February 2017. Color us intrigued!