Everything You Need to Know About the Ugg x 3.1 Phillip Lim Collaboration

by The Daily Front Row

Phillip Lim collaborated with UGG this season to create an exciting limited edition collection featuring six distinct styles adding to Lim’s effortless and modern aesthetic. The line features water-resistant calf and angle length boot silhouettes complete with masculine hardware zippers, which is a detail present throughout Phillip Lim’s own ready-to-wear Fall/Winter 2017 collection as well as muted and pop color palettes, and cozy flannel wool material in a neutral and plaid design.

The shoes come in eye catching muted hues with varying pops of color such as the classic mini duck in ivory, classic short duck in orange, classic mini in flannel check, classic short zip in chestnut, classic mini WTF/NBM in black and classic short zip WTF/NBD. UGG being a California based brand stuck to the brand’s cool, casual and classic elements. “I wanted to collaborate with UGG because I felt that together we could create a collection that would inspire a laid-back sense of cool,” said Lim in a statement. “The approach stemmed from my California roots and memories of wearing UGG- a pure expression of unexpected fun and casual elegance,” he added.

The marketing campaign being envisioned by Lim, who oversaw the creative direction and narrative, crafted a very urban scenery approach. It was shot in Los Angeles across locations that encapsulated the spirit of the brand, from shark urban settings to natural, serene hills. Campaign stars included Paolo Rodan, Joseph Matick of Girlyboi, Olan Prenatt, Nam Garsinii, and Andoni Anastasse, all of whom were captured by photographer But Sou Lai and videographer Jaime Rubiano of JLJR Studio.


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