In the ever-evolving world of fashion, few names command as much respect and admiration as Eric Javits. For over 38 years, Eric Javits has been at the forefront of the headwear industry, redefining the way we perceive hats and accessories. With a visionary founder, a passion for art and fashion, and an unwavering commitment to excellence, the company has become synonymous with exceptional craftsmanship, innovative design, and a dedication to meeting the changing needs of fashion enthusiasts around the world.
Eric Javits’ journey in the world of fashion began after the founder’s time at art school, where he honed his skills in painting and sculpture. Fascinated by the transformative power of various forms on the face, he discovered the art of millinery, which seamlessly connected his love for art with his passion for fashion. In 1985, Eric Javits opened his women’s hat business, captivating the attention of the international elite, including royalty, prominent society figures, and renowned personalities in the music, television, and film industries.
Within a few short years, Eric Javits became the hat designer of choice for the international set. His ability to flatter and alter the face through innovative designs garnered him a reputation as a true artist in the fashion world. His hats graced the heads of influential individuals, from celebrities to socialites, cementing Eric Javits’ position as a leading force in the industry.
In 1995, Eric Javits introduced the revolutionary Squishee hat, marking a significant milestone in the brand’s history. This product was born out of a genuine concern for changing lifestyle needs and increasing awareness of the damaging effects of the sun’s rays. Recognizing that women would only embrace hats for everyday use if they were made of durable and practical materials, Eric Javits embarked on a mission to change the perception that hats were fragile and precious items.
The existing straw materials available at the time were insufficient for everyday use, being either too fragile or prone to splintering. Undeterred by these limitations, Eric Javits dedicated himself to creating a new raw material that aligned with the modern woman’s lifestyle. After a year of relentless development, the Squishee material was born. Lightweight, flexible, and resilient, it allowed hats made with it to be rolled up for travel and effortlessly spring back to their original shape, undamaged. The introduction of Squishee hats revolutionized the women’s headwear market, providing a perfect blend of style and practicality.
Today, the Squishee concept has evolved beyond hats, encompassing an extensive collection of packable accessories. Handbags were added in 1998, coordinating footwear in 2002, and men’s headwear in Spring 2017. This expansion showcases Eric Javits’ commitment to continuously meet the diverse needs of their clientele while maintaining the brand’s signature quality and craftsmanship.
One aspect that sets Eric Javits apart is their unwavering dedication to sun protection. The brand’s hats, caps, and visor materials undergo rigorous testing against industry standards set by the American Society for Testing Methods (ASTM) Committee D-13.65 and the American Association for Textile Chemists and Colorists (AATCC). Certified with a UPF 50+ rating, the highest achievable, Eric Javits hats provide maximum protection against harmful ultraviolet radiation. Dermatologists recommend wearing hats in conjunction with sunscreen, as the active ingredients in sunscreen can lose their efficacy after prolonged exposure to light. With Eric Javits hats, fashion, and sun protection seamlessly merge.
As Eric Javits celebrates 38 years of success in the headwear industry, the brand remains committed to its founding principles of innovation, quality, and functionality. Their timeless designs and enduring craftsmanship have garnered a loyal following, while their ability to adapt to changing trends showcases their ability to stay ahead of the curve.
Looking towards the future, Eric Javits is excited to continue its journey of growth and expansion. While maintaining its focus on headwear excellence, the company is exploring new possibilities, including the potential integration of complementary clothing pieces that exemplify lightweight and versatile fashion solutions.
Eric Javits has left an indelible mark on the headwear industry. From its humble beginnings as a women’s hat business to becoming a global brand synonymous with style and practicality, Eric Javits has consistently exceeded expectations. As the company celebrates 38 years, it proudly embraces its legacy of innovation, superior craftsmanship, and an unwavering commitment to providing fashion-forward individuals with headwear that combines artistry, functionality, and sun protection.
Presented by: Dario