Chic Report

Equinox Made Them Do It

By  |  0 Comments

You may have heard of the latest campaign for Equinox (the unofficial gym of fashionettes if there ever was one) that’s stirring up the pot due to a little bum shown. Shot by Robert Wyatt and styled by Simon Robins, the “Equinox Made Me To Do It” tagline is meant to connect the cause and effect of a workout there. The campaign comes with a sexy short vid sure to get you inspired and motivated for Wil Ashley‘s spin class. NSFW if a little bum will get your bum in trouble…

The Daily Front Row

Seating you front row, taking you backstage & catapulting you into the world of fashion. Stalk us on twitter @DailyFrontRow, follow us at and always be seated front row.

Sign up for our daily newsletter

Get more Fashion news
in your inbox

Subscribe to our mailing list and get the latest in Fashion straight in your inbox.