How Can Print Be Dead If Elle Italy Is Now Weekly?

by Ashley Baker

While the American glossies are shuttering, decreasing in frequency, and otherwise ailing, it seems that some European fashion mags are alive, well, and even thriving. Case in point: Elle Italy, which has increased its frequency from monthly to weekly. (Elle‘s French and Italian editions are the only two to publish in this way; the other 43 editions of Elle are monthly.) This Hearst Italia-owned title is edited by Maria Elena Viola, who also oversees sister mag Gioia. Just this week, celebrated photographer and creative director Gilles Bensimon unveiled a whopping four covers for the glossy featuring Cindy Crawford, Carla Bruni, Mariacarla Boscono, and Elle Macpherson. “Forever top!” proclaims the coverline. It certainly seems that way…

We remain as obsessed with Carla Bruni (and her guitar) as ever.

 

And consider this one more reason to get on the WelleCo bandwagon:

 

And don’t forget to wish Cindy Crawford a very, very HBD!

 

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