What: An easy new way to create full, natural looking brows.
Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline. Williams created a formula that became the first mascara in America, which he named after his sister, Mabel. By 1929 he had expanded to eyeshadows and brow pencils. Maybelline has continued to grow ever since and is now the number one cosmetics company in the country.
Why: Maybelline’s brow pomade is the latest addition to the Tattoo Studio line. Its easy-to-apply creamy matte formula glides on smoothly with the help of a dual-ended brush. The angled end helps you shape and sculpt, while the spoolie end brushed and smooths for a natural finish. The result is 24 hours of waterproof, smudge-proof, transfer-free wear! Plus, the brow pomade is available in eight shades, which means it will easily match your coloring and look natural.
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How (much): $13