What: Pretty much the longest-lasting matte lipstick you’ll ever come across.
Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline. Williams created a formula that became the first mascara in America, which he named after his sister, Mabel. By 1929, he had expanded to eyeshadows and brow pencils. Maybelline has continued to grow ever since, and is now the number one cosmetics company in the country.
Why: Busy people on the go shouldn’t have to worry about their lipstick. In that regard, Maybelline’s SuperStay matte lip inks are a godsend. Specially formulated with clay-free technology, the inks stay on for up to 16 hours without caking, flaking, or drying up. Meanwhile the arrow applicator makes it easy to apply. Essentially, it’s set-it-and-forget-it lipwear.
Maybelline’s SuperStay matte ink lipstick is a staple for the brand, so there are tons of color options. The latest collection — the City Edition — features 10 spice-toned shades inspired by the brick walls of NYC.
How (much): $10