What: A new eyeshadow palette to shake up shakeup your beauty look.
Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline. Williams created a formula that became the first mascara in America, which he named after his sister, Mabel. By 1929 he had expanded to eyeshadows and brow pencils. Maybelline has continued to grow ever since, and is now the number one cosmetics company in the country.
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Why: Admit it — you’re already a fan of Maybelline’s City Mini line. The perfectly curated eyeshadows are highly pigmented and offer a dramatic sweep of color. Plus, their small size makes it easy to carry on the go. Why not add a new palette to your collection? The Diamond District palette is an easy way to shake up — transition out of — your summer beauty look. The sultry darker hues offer some mystery, while gold and neutrals keep it light and fun!
How (much): $10