Do you want smoother, firmer, more youthful-looking eyes? This might just be the ticket.
What:
Parëva’s GFP12™ Collagen Eye Serum is powered by 12 bio-actives (6 peptides and collagen fragments, a growth factor delivery system, triple lipids and ceramides, multi-weight hyaluronic acids, four clinically studied botanicals) and Parëva‘s proprietary Molecur 3® longevity technology to target multiple pathways of visible eye aging to help restore a more youthful appearance.
Parëva
Who:
Parëva — derived from the Sanskrit word Parevartan, meaning transformation — was founded in 2025 with the intent of creating a skincare brand powered by science to simplify your daily skin routine — reducing waste and, ultimately, saving you time and money. They want to sell you products, sure, but just a few, and they want to do it with radical transparency about what you’re buying, where it comes from, and how it works and without fearmongering, age-shaming, or judgement.
Parëva complies with the strictest retail Clean guidelines (Credo) and their Molecur 3™ technology is non GMO. And while some brands exaggerate their efficacy (touting the presence of even the most scant and ineffectual amounts of potentially high-performing compounds), Parëva products are loaded with powerful ingredients and they share exactly how much of those each of them they actually use. (Spoiler alert: it’s a lot!)
Why:
If you’ve already found an effective and affordable eye serum that works for you, great! Use it. But if you’re still searching, this one is definitely worth a try. Although we’ve only been using it for a couple of weeks, we’re already noticing a difference. And it’s such an easy add-on to their already utterly reasonable skincare regimen which includes their Firming Glow Serum, Gel Cream Moisturizer, and Hydrabond Primer. That’s it.
Parëva
And the packaging is fantastic. Not only does it look great, it is full of helpful information about what is contained in each product and how to use it. It’s just enough information to inform without overwhelming. Much better than those little booklets that sometimes arrive with other creams and serums and are printed in a font so small you’d need a microscope and migraine medication to read it all.
Where:
Hocw (much):
$69 for 15ml and $104 for 25ml. PLUS you can subscribe and save 30% on every order, which is, honestly, a pretty great deal.
