Dior’s Fall 2019 Couture show was a goth departure for Maria Grazia Chiuri. Accentuated by veils and fishnet stockings, the collection went in a darker direction than usual, but what really brought the clothes to life was the elaborate runway decor.
Chiuri collaborated with feminist artist Penny Slinger to transform 30 Avenue Montaigne — Dior’s couture atelier — into a fantastical scene inspired by the four elements. Custom wallpaper blended smoke and water patterns with surreal faces, extending to the ceiling. Meanwhile, outside, a fake garden was created to bring in a bit of greenery.
It took 15 painters and decorators three weeks to put up the 2500 square meters of wallpaper, and 600 square meters of vinyl on the floors, not to mention constructing a 15-meter high tree sculpture on the staircase. A time-lapse video of the process really highlights the stark contrast between how 30 Avenue Montaigne usually looks, and how it was decorated for the show.
Check out pieces from the collection, below.