David Yurman Opens A Second Manhattan Outpost In Soho

by Dena Silver

DY Soho Facade

Soho just got a bit shinier: David Yurman is bringing their baubles to 114 Prince Street, where they’ve just unveiled their second Manhattan boutique. The space is in the Soho Cast Iron Historic District and pays homage to the heritage of the area, especially the artist community it harbored in the ’70s. They’ve even kept a trompe l’oeil mural by Richard Haas intact in the space. The rest of the boutique has been carefully created by the Yurmans and their design team to accent and highlight the baubles on show. And seeing as this is a family-centric business, paintings by Sybil Yurman will adorn the walls while two bronze angel sculptures by David stand at attention. As for the merch in store? Expect to see classic collections, high jewelry, the Wedding Collection and an array of new bauble collections, including the Venetian Quatrefoil Collection, Hampton Cable Collection, and the Petite Pavé Collection. Additionally, be on the lookout for pieces that are exclusive to this Soho space.
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