David Duchovny and Martha Hunt Front London Fog’s New Campaign

by Sydney Sadick

Outerwear and lifestyle brand London Fog has tapped actor David Duchovny and Victoria’s Secret model Martha Hunt as the stars of its Fall/Holiday 2016 marketing campaign. The duo, making for quite the adorable pair, pose on the cobblestone streets in Brooklyn, New York, surrounded by old, classic architecture, giving the campaign some NYC vibes.

“London Fog is a very iconic brand—so rich in heritage. My mother actually had a London Fog trench coat when I was growing up. It’s great to be the face of a brand that has always represented such quality. Martha and I had a lot of fun shooting the campaign in Brooklyn,” said Duchovny in a statement.

Neil Patrick Harris and his husband David Burtka, Alessandra Ambrosio and her daughter Anja, Kevin Bacon, Gisele Bundchen, and Christina Hendricks are all former faces of the brand.

“I’m excited to be a part of the London Fog family,” said Hunt. “The trench coat is such a classic, timeless piece that everyone needs in his or her wardrobe. David and I had so much fun shooting the campaign—I showed him how to be a pro as a model and he gave me some acting tips as well. I think we complimented one another nicely.”

The campaign will launch in September in men’s and women’s magazines, and across digi platforms in August.

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Hardik Patel June 24, 2016 - 6:48 AM

This is really very important to be a part of the London Fog family. Hunt’s coat looks very classic as my opinion and about David Duchovny, He always looks cool as in any garment.

Gail Y Bennett June 24, 2016 - 9:37 AM

Wow, this takes me back to my teens years. Around the age of 13, I joined my mother in obsessing over a London Fog trench coat. She and her friends all wore London Fog. I wish I still had mine because they are so classic. I always felt dressed, even when I wore my London Fog over jeans and a tee shirt. Actually a very cool look! I’m looking forward to seeing the new collection.


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