The Daily is planning a big party in Miami this Friday — Big. HUGE! — to celebrate the city’s first ever Coterie pop-up, July 11 to 18. The pop-up and party will take place in the brand new Faena Bazaar, across the street from the super-chic Faena Hotel Miami Beach, on Collins Avenue. In anticipation of the event, The Daily sat down with UBM’s Danielle Licata, women’s fashion director and VP brand director for Coterie, to see what we can expect from Miami’s newest fashion destination.
What inspired the decision to bring Coterie brands to Miami and create a shoppable experience?
We were inspired by our amazing line-up of Resort-driven brands for [pre]Coterie. Of course, the collections they were showing in June are for retailers only. The amazing pieces that they are bringing to our curated pop-up shop at the Faena Bazaar in Miami Beach, July 11 – 18, are see-now-buy-now.
What can we expect to find at the store?
Our pop-up store at the Faena Bazaar will really go beyond the confines of a traditional brick-and-mortar retailer. We are bringing some of the experiential activations from the [pre]Coterie show to Miami; as well as energizing the store with complimentary dry styling by IGK Salons, interactive augmented reality moments, make-up tutorials, limited drops from amazing brands, parties, tastings, and too many beautiful art installations to Instagram in just one visit.
Which categories and brands will have a presence there?
We’ll have an amazing selection of swim, beach cover-ups, loungewear, dresses, shoes, jewelry, gifts, fragrance and ritual, vintage luxury handbags — not to mention ’80s and ’90s Versace! Some of my favorite brands include Adriana Degreas, Jacquie Aiche, Poupette St Barth, Carolina K, Place Nationale, Camilla, Chromat, and LoveShackFancy.
What does your partnership with Maris Collective entail?
For Coterie’s curated pop-up at the Faena Bazaar, our partnership is based on our early access to Maris Collective’s newest store location in the Faena District. We’re so excited to offer our brands the opportunity to be highlighted in this way during Miami Swim Week. Several of these brands will be available in the U.S. for the first time.
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