The Gap is all about the “L” word this season with Nashville’s Connie Britton and her adorbs son Yoby appearing in their “Make Love” campaign. “For a few short weeks during the holidays, we become conscious of what matters most to us. It’s a time when moments turn into memories, experiences become traditions, and gifts become sentimental reminders that we’ll cherish for years to come,” Seth Farbman, Gap’s global chief marketing officer explained in a release. “Make Love is about giving love through action, whether it’s a service to others or a gift that’s a representation of love.” Tony Bennett, Cyndi Lauper, Kinky Boots’ Billy Porter, Harry Belafonte, and Q-Tip will also be seen spreading the love in Gaps ads this season.