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Condé Nast Italy Shutters Glamour (WWD)
The December/January issue of Italian Glamour will be its last. Condé Nast Italy is shuttering the title after 27 years. “My main concern now is to create products able to accompany our public in the future,” says Fedele Usai, CEO of Condé Nast Italy. “We have to take hard decisions, including closing a storied title like Glamour, which has always talked to an audience that, now and even more in the future, accesses contents in very different ways than in the past.”
(Glamour Italia)
Versace Is Suing Fashion Nova For Trademark Infringement (The Fashion Law)
Versace is suing fast fashion retailer Fashion Nova for replicating a number of its trademarked patterns and garments, including the “Jungle Dress” made popular by Jennifer Lopez, which Versace rightfully calls one of the “most iconic dresses of all time”. Versace claims Fashion Nova “manufactured, marketed and sold apparel using the same or substantially similar copyrighted designs and confusingly similar trademarks and trade dress.” The Fashion Law explains that “trade dress” is a subset of trademark law covering the “overall image” of a product.
The copy of the “Jungle Dress,” far left (Fashion Nova)
New Start Up Uses Microbes to Dye Fabric (Business of Fashion)
Colorifix, which is backed by H&M, is developing a method of textile dying which uses microorganisms instead of synthetic dyes. The company “harvests a color gene in nature and inserts it into a bacterial cell, tricking it to fill up with the color as well as duplicate.” The cells then jump onto fabric and release the dye. The textiles are then heated to kill the cells. If successful, this technology would cut water use up to 90 percent and would eliminate hazardous chemicals. Colorifix is hoping to launch commercially in 2020.
(Shutterstock)
Gucci, Sephora, and Other E-tailers See You as Cartoons Online (New York Times)
Luxury retailers are increasingly turning to Powerfront: software that allows customer service agents to track and communicate with customers online. For example, when you log on to websites for Neiman Marcus or Gucci, a cartoon avatar pops up in front of agents. The avatar features information about you — including the country you are in, your past purchases, and what items you are currently looking at. The tech allows agents to personalize how they interact with consumers, an effort to put the luxury experience back into online shopping.
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