Chic Report

Coco Rocha Is Larger Than Life In Longchamp

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No that’s not Godzilla, it’s just Coco Rocha towering over city streets with a colorful Longchamp leather tote in hand. For the French label’s Autumn 2013 campaign, they took the supermodel to new heights, and we’re talking 50 feet tall for the “Bigger Than Life” ads. That’s not the only out-of-character part of this ad, because the brand, which has been known for its tame portrayal in the wide world of fashion, has loosened up a bit, even referring to this ad as slightly “rock ‘n’ roll”. With edgy leather boots and tousled hair, it’s simple to see where that notion has come from. In addition to these larger than life images, the luxury leather brand has promised to embrace the use of social media, as well as releasing a short film. What kind of film? A dance movie featuring Rocha and a “besuited young executive” battling it out to choreographer Saleem Gauweloos’ moves. Now we’re talking edgy!

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