Here’s something that’s sure to bring a little joie to 5th Avenue: Today, Coach opened a global flagship and its largest retail shop in the world, Coach House, as the finale to its 75th anniversary celebration. The three-story retail space at 5th Avenue and 54th Street, designed by executive creative director Stuart Vevers and interior designer Bill Sofield, offers more than merch—most notably, Rexy, a 12-foot dinosaur made from handbags that dominates the ground floor entrance, a creation by artist Billie Achilleos. The fun begins right at the doorway, with a conveyer belt suspended from the ceiling where Coach goodies hang. Upstairs, a monumental sculpture called Scribing the Void, by Brooklyn-based artist Kurt Steger, traces the surface of iconic rock formations in Central Park.
As for the products? Coach House will feature a rare collection of original and reimagined vintage bags, the complete men’s and women’s collections (bags, leather goods, footwear, and more), as well as customizable leather services. Made to Order Rogue lets customers create a bespoke Rogue bag, and Coach House Workshop offers special monogramming and vintage product, made by a resident master craftsman with 30 years experience at the house. Beyond that, Coach is also partnering with Step Up, donating $3 million to the New York-based nonprofit that aims to help teen girls reach their full potential.
“This started as a dream…approximately 75 years ago,” Victor Luis, CEO of Coach, told the crowd at a pre-opening celebration. “It’s a great New York story, of people with a dream to make great products…Now, we bring it in its fullest expression yet to the world.”