Chloé Taps Theo Wenner to Shoot Its Spring Ad Campaign

by Paige Reddinger

Chloé’s Spring 2016 campaign was shot by photographer (and Rolling Stone heir) Theo Wenner in Buenos Aires. The Argentinian capital’s Latin flair is reflected in the bright hues, flowing silhouettes, and tasseled leather bags. Models Céline Bouly and Ari Westphal both star in the campaign, their first for Chloé, alongside veterans Antonina Petkovic and Ilvie Wittek.

“This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season,” said creative director Clare Waight Keller. “Theo is a photographer I have worked with several times before, and I really appreciate his youthful eye and spontaneity behind the lens. Likewise, I wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloé girl.” There is plenty to love from this collection, including those must-have multi-colored sandals…is it summer yet?

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