Chloé debuted their fall 2015 ad campaign featuring Anja Rubik and Julia Stenger strolling around the Luxembourg Gardens in Paris in the French brand’s signature flowy dresses. The campaign this season was meant to be a tribute to friendship in honor of Chloé’s history in which, founder Gabrielle Aghion, borrowed money from a friend to launch what was to become an iconic fashion house. Aghion lived to the age of 93 and died last September 27th, just before Chloé’s Spring 2015 show.
Both Rubik and Stenger starred together in a Chloé campaign a decade ago. The campaign, shot by Inez & Vinoodh, captures the intimacy of two rather stylish best friends as they walk arm in arm through the park. The duo wear floral crêpe and silk velvet or a touch of slim tailoring and the featured bag the brand chose to feature this season is the “Hudson” suede tasseled bag and the “Hayley” hobo. “This season I wanted the Chloé girl to play between a bolder, boyish sensuality and the sweet, femininity that defined the eclectic sisterhood of the Bloomsbury girls,” said Chloé’s creative director, Claire Waight Keller. “For me, Anja and Julia define the modern spirit of Chloé girls who, even 10 years on, are as stunningly fresh and youthful as their first campaign together.”