Virginie Viard Hosts A Chic Family Reunion For Chanel Spring Summer ’21 Haute Couture

by Freya Drohan

With the notion of a traditionally elaborate and no-holds-barred Chanel show setting off the table, artistic director Virginie Viard looked closer to home. Rather, to showcase the Spring Summer ’21 Haute Couture collection, she put together an intimate family gathering of sorts.

The inter-generational reunion took place at the Grand Palais, with the women floating down the floral-lined steps one after another as if coming together for a wedding. “I love big family reunions, when the generations all come together,” Viard said. “It’s so warm. There’s this spirit at Chanel today. Because Chanel is also like a family. I wanted to bring the models together for family photos, like those you can see in photo albums.

See the full collection below:

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