Last night, Times Square got a whole lot chicer thanks to Swatch’s new flagship opening and three of fashion’s “It” girls who joined in on the fun: Olivia Culpo and mods Chanel Iman and Nina Agdal. The event also served as a launch party for the Swiss watchmaker’s newest line of wrist candy, POP, a range of playful and interchangeable watches with multiple color and design options.
“I’m just here to support the new collection and have fun with everybody here in Times Square—and eat some popcorn!” said Culpo. Delish chocolate-covered popcorn was passed around in mini paper cones, plus other hors d’oeuvres like jumbo sushi rolls and POP-themed cocktails. Culpo had just wrapped up her live E! Met Ball live red-carpet special the night before. “It was so fun! It was great to right off the bat talk about all the fashion.” Her fave look? “Even though it didn’t quite go with the theme, I loved Kate Bosworth’s Dolce and Gabbana look. She looked like a modern day queen and such a Dolce girl!”
Agdal, who rocked a playful sequined Discount Universe frock (what can’t she pull off?) checked out the watches and posed for photos with Culpo and Iman by the DJ booth, where Johnny Wujek was on spin duty. “When I saw that the dress matched the event invite, I was like, that’s what I’m wearing. It’s fun to celebrate this brand new POP collection and have a good time!”
In celebration of Swatch, we asked Culpo and Agdal about their time-keeping habits….
Do they wear a watch?…
Olivia: “I do! But to be honest, it’s more to make a fashion statement than anything else, because we all have our phones these days.”
Nina: “I wear a watch every day. I bought myself a really nice Rolex.”
On their time management skills…
Olivia: “I’m pretty good! I have such a busy schedule; they say that there are eight hours in a day to get things done and I definitely use every single one!”
Nina: “I’m terrible—the absolute worst! I’m honestly never late, but I’m just very bad at timing my day. I do make it happen, though—I just end up stressed out.”
On what’s coming up in the near future…
Olivia: “I’m about to shoot my second movie this summer, which is really exciting. I’m also opening a restaurant with my dad in Rhode Island, my home state. I’m a big foodie! It’s going to be an American bar and grill—beers on tap, good old American cooking. It’ll be a good time!”
Nina: “I have a couple of things in the books…I can’t talk about it yet! But this summer I’m definitely going to go to Denmark and see my family and celebrate a good Danish summer. I’d love to go to Asia or somewhere like that…hopefully I can take the time!”