Celebs, Celebs, and More Celebs at Gucci Cruise 2027 in NYC

From the front row to the runway to the after party, Gucci brought the star power!

by Charles Manning May 18, 2026

written by Charles Manning May 18, 2026

Shawn Mendes, Mariah Carey, Paris Hilton, Kim Kardashian, Tom Brady (Getty Images for Gucci)

There is nothing Gucci designer Demna loves more than a high-profile celebrity cameo. The more the better. And this season may just be his most celeb-forward yet. From the front row to the runway, to the after party, Gucci’s Cruise 2027 extravaganza was so star-packed it made the Arches Cluster look like Antlia II (that’s an astronomy joke). Check it out below.

The Runway

Dubbed “GucciCore” by the brand, the show was “the 4th act of Demna’s character studies approach,” said the press release, “bringing together the visual languages of La Famiglia, Generation Gucci, and Primavera into one single, cohesive collection, centered around a permanent wardrobe grounded in pragmatic, wearable pieces that are unmistakably Gucci.” The show featured runway appearances by Paris Hilton, Dree Hemingway, trans NYC club icon Sophia Lamar, Emily Ratajkowski, Cindy Crawford, and, most surprising by far, Tom Brady in a look straight from a Tom of Finland comic book.

The Front Row

Of course, there were even more celebrities in the front row: from Shawn Mendes and Mariah Carey to Iman, Kim Kardashian, and even Lady Bunny. Quite the eccentric mix!

: Lindsay Lohan and Bader Shammas (Getty Images for Gucci)

: Shawn Mendes and Mariah Carey (Getty Images for Gucci)

: Alix Earle (Getty Images for Gucci)

: Zizi Donohoe and Nadia Lee Cohen (Getty Images for Gucci)

: Zhang Ling (Getty Images for Gucci)

: Willy Chavarria and Steven Kolb (Getty Images for Gucci)

: Victoria Villarroel (Getty Images for Gucci)

: Susanne Bartsch (Getty Images for Gucci)

: Stormzy and Davika Hoorne (Getty Images for Gucci)

: Sabrina Lan and Sadiq Adeshina (Getty Images for Gucci)

: Remington Leith and Emily Kate (Getty Images for Gucci)

: Pat Cleveland and Iman (Getty Images for Gucci)

: Olivia Palermo and Johannes Huebl (Getty Images for Gucci)

: Noah Brown (Getty Images for Gucci)

: Nadia Lee Cohen and Zizi Donohoe (Getty Images for Gucci)

: Livia Nunes (Getty Images for Gucci)

: Laura Harrier (Getty Images for Gucci)

: Lady Bunny (Getty Images for Gucci)

: Klaus Biesenbach (Getty Images for Gucci)

: Kim Kardashian (Getty Images for Gucci)

: Inez van Lamsweerde and Vinoodh Matadin (Getty Images for Gucci)

: Hayato Sano (Getty Images for Gucci)

: Fil Xiaobai (Getty Images for Gucci)

: Emma Rogue and Troy Cicotte (Getty Images for Gucci)

: Emira D’Spain (Getty Images for Gucci)

: Caroline Daur (Getty Images for Gucci)

: Can Remzi Ergen and Lara Worthington (Getty Images for Gucci)

: Camille Rowe (Getty Images for Gucci)

: Calum Harper and Madeline Argy (Getty Images for Gucci)

: Bloody Osiris (Getty Images for Gucci)

: A$AP Nast (Getty Images for Gucci)

: Anne Curtis (Getty Images for Gucci)

: Anna Wintour, Bee Carrozzini (Getty Images for Gucci)

The After Party

Attendees here were pretty much the same as in the front row and on the runway, but there were some notable outfit changes on the likes of Tom Brady, Paris Hilton, Mariah Carey, and Cindy Crawford, whose daughter Kaia showed up to support her mom with a handsome mystery man on her arm — not boyfriend Lewis Pullman.