Stylist Jamie Mizrahi Named Juicy Couture’s Creative Director

by Sydney Sadick

Juicy Couture is making a comeback! With collaborations with Vetements and Victoria’s Secret Angel Behati Prinsloo, the brand that made a major splash with its terry-cloth track-suits in the ’90s enlisted Jamie Mizrahi as creative director. Mizrahi, the celebrity stylist behind Katy Perry, Leighton Meester, and Nicole Richie, signed on with Juicy as a consultant last year. “I came in to give feedback on the collections and concepts, and when I saw the archives, I got so excited,” she told Vogue. “This is the same office where Pam and Gela started everything, and there were so many pieces that brought me back to my childhood—I got this rush of nostalgia.” Mizrahi shared her excitement with her Instagram followers (102K and counting) writing, “I’m so Juicy.”

The contemporary label was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997, before it was sold to what was then Liz Claiborne Inc. in 2003 (it was renamed Kate Spade & Company). The founders departed in 2010, and in 2013, Juicy Couture was sold to Authentic Brands Group for $195 million.

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