Longtime Calvin Klein, Inc. exec Melisa Goldie has been promoted from executive vice president and chief creative officer to chief marketing officer, which is a new role at the company. Goldie joined Calvin Klein in 2001 as VP of print and broadcast production. Five years later, she was bumped up to SVP of creative services; she took on her most recent role in 2012. Prior to joining Calvin Klein, the Pratt grad worked in various producer capacities at Arnell Group and Toth + Co.
The brand’s EVP of global communications, Jennifer Crawford, will report directly to Goldie. Crawford was promoted last month from SVP of corporate communications, a role she held for two years. Goldie will report directly to Calvin Klein, Inc.’s CEO, Steve Shiffman.
“Melisa defined strategic marketing programs and led the execution of the Calvin Klein brand’s most iconic and inspirational campaigns and product initiatives over the last decade,” said Shiffman in a release. “She is uniquely positioned to lead these remarkably talented teams, and continue to drive our brand forward.”