Brief Bash: FRIGO Launches Underwear Pop-up Shop For Men

by The Daily Front Row

Need to revamp your underwear drawers, boys? FRIGO, designed by Cortney and Robert Novogratz, is celebrating the launch of its luxury underwear line in the U.S. with a pop-up shop on 402 West 13th Street in New York. Swing by now through November 26th to spruce up your skivvies. But that’s not all that will be on offer: Saturday Glenn O’Brien will be on site signing copies of his new book The Cool School. Also of interest? A lifestyle area tricked out with a lounge, espresso bar, a Rizzoli-stocked library, a projection wall for short films, a vinyl record selection from Other Music, and an interactive photo booth. Head down to the lower level of the 3,500-square-foot space to play in the vintage game room complete with an old school Pac-Man game and original Bonzini foosball table. Head over to the space between 10 a.m. and 8 p.m. to check out what The New York Times has dubbed “Victor’s Secret”.

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