Brazilian Designer Adriana Degreas Presents ‘Bain Couture’

by Paige Reddinger

This week the buzzy Brazilian designer Adriana Degreas came stateside to show her collection during New York Fashion Week for the first time. Degreas’ chic swimwear and resort line, which she refers to as “bain couture,” has already garnered her a following from a slew of haute women like Suki Waterhouse, Poppy Delevingne, Noor Fares, and Bianca Brandolini. As a result, this season Degreas brought her collection to New York’s Academy Mansion on the Upper East Side and collaborated with set designer Mary Howard to show off her glamorous swim designs. Degreas fills us in on her first public U.S. appearance.

How did you meet Mary Howard?
I knew I wanted my first NYFW event to be an experience and celebration to introduce my concept, aesthetic, and feeling of the brand. The idea to work with a set designer came naturally. It was important for me to connect with someone with a vision and style that relates to my own. I have been a longtime fan of Mary Howard and I felt her style would organically convey the Bain Couture vibe I wanted to share.  I was aiming to bring the idea of a Bossa lifestyle, celebrating strong creative women and scenes found in the photographic works of Slim Aarons and Helmut Newton. It’s a constant source of inspiration. 

Tell us a little bit about the set design.
Design elements include plenty of palms and tropical plants, sculptural furniture with sleek, graphic lines in cobalt blue and primary red, and an Indochine-style bamboo chair, and an array of pillows in varying sizes, shapes, colors, textures, and sheens, plus panel mirrors with a disco-ball like surface, sheepskin, and dainty plush velvet couches with graceful feminine lines. It makes for a retro yet modern feel with a touch of glam.
You’re based in Brazil. What do you love most about coming to New York?
The energy! I like to explore new restaurants, shops, theaters, art exhibitions. There’s inspiration around every corner. I like to experience how my my collection translates to urban life, like styling a one-piece as a bodysuit to wear with a great skirt and little jacket out at night or a printed silk caftan with jeans and heels.
What were you doing before you founded your namesake label?
I have a degree in Industrial Design, but my involvement and interest in fashion started when I was a little girl. My grandfather had a small fabric company and my grandmother owned an antique shop with a collection of designer pieces like Emilio Pucci, Courrèges, and Azzedine Alaïa.
What was the collection about this season?
The collection is a mix of couture, elegant pieces with dramatic cut-outs, ruffles, and unique silhouettes for swim. There are also classic timeless pieces that are staples for us each season along with those a bit more playful. We also featured a chic genderless grouping to celebrate diversity, with maillots featuring fun, printed phrases like “Plage Privé.” The color palette is neutrals ranging from nude flesh tones to deep green and lots of graphic black.  
You just opened a store in Miami. What’s next?
Our next step is to expand the brand internationally with the launch of new stores in the U.S. It’s also important for us to place the brand with key retailers globally in addition to growing our existing partnerships. I am so excited to be here in NY to host our Bain Couture soiree!



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