When dreaming up her next Ivy Park x Adidas drop, it’s clear Beyonce had one thing on her mind: a brightly-colored summer wardrobe. The performer’s popular high fashion-inspired activewear brand has launched its premiere swimwear capsule, Flex Park, which includes an all-orange offering of beach-ready accessories, bucket hats, bikinis, and swimsuits.
With a focus on self-confidence, the associated campaign features beauty entrepreneur and fashion influencer, Kristen Noel Crawley, as well as creative multi-hyphenate and actor, Quincy Brown, and body-positive influencer Tabria Majors.
Dropping on July 22 on adidas.com and in store the following day, standout pieces include one-piece bathing suits, cover ups, and two pieces available in sizes XS-4X. There’s also a matching shirt and short set for him, a pair of slides, a bucket hat, and a bag. According to a release, prices will start at $40-$120 and performance fabrics include polyester swim materials containing a minimum of 85% recycled content.
View this post on Instagram
As for the collection, Queen B opted for both beach- and gym-ready pieces, enlisting neon orange as the hero color for each and every piece. From sizzling cut out bikinis and bustier one pieces to running shorts and crop tops (of course, all emblazoned with Adidas’ signature stripes), the collection offers a flex-friendly selection for any and all.
This capsule, dubbed 3.5, comes after the “Icy Park” drop this past winter, its “Drop 2” offering last fall, and its inaugural collection in January 2020.
Subscribe to our newsletter and follow us on Facebook and Instagram to stay up to date on all the latest fashion news and juicy industry gossip.
